Maersk Line: A Social Media Strategy Making Waves in the Shipping Industry
When you think of shipping giants like Maersk, social media innovation might not be the first thing that comes to mind. But that’s exactly what happened when Jonathan Wichmann took the helm of Maersk Line’s social media strategy in 2011. Once considered a “boring” industry, shipping got a much-needed makeover, and Maersk was at the…
The Rise and Fall of Orkut: A Social Media Community That Just Couldn’t Cut It
Ever heard of Orkut? Me either until recently. The site launched in 2004 and quickly grew to over 300 million subscribers worldwide. Founded by Google employee Orkut Büyükkökten, the site was a vision to build an online community where people across the world could gather to share their interests with like-minded people. The site was…
Social Media Powerhouse: Weixin’s Success Across Mainland China
App-solutely What The People Wanted In the fast-paced world of social media and marketing, understanding your audience can be the key to creating a successful platform. Enter Weixin, a Chinese social networking app that has become an integral part of millions of lives. Tencent launched the app in 2011 and since its inception, Weixin has…
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