Author: Brittny Hatfield
-
Maersk Line: A Social Media Strategy Making Waves in the Shipping Industry
When you think of shipping giants like Maersk, social media innovation might not be the first thing that comes to mind. But that’s exactly what happened when Jonathan Wichmann took the helm of Maersk Line’s social media strategy in 2011. Once considered a “boring” industry, shipping got a much-needed makeover,…
-
The Rise and Fall of Orkut: A Social Media Community That Just Couldn’t Cut It
Ever heard of Orkut? Me either until recently. The site launched in 2004 and quickly grew to over 300 million subscribers worldwide. Founded by Google employee Orkut Büyükkökten, the site was a vision to build an online community where people across the world could gather to share their interests with…
-
Social Media Powerhouse: Weixin’s Success Across Mainland China
App-solutely What The People Wanted In the fast-paced world of social media and marketing, understanding your audience can be the key to creating a successful platform. Enter Weixin, a Chinese social networking app that has become an integral part of millions of lives. Tencent launched the app in 2011 and…
-
To Meme or Not To Meme: A Look at Breast Cancer Awareness Cyberactivism
Do you remember the trend in the late aughts on Facebook? You know, where women would post their name and the color of their bra or make mention of “I like it on…” followed by a location. The intent behind these posts were to raise awareness for breast cancer though…
-
Warby Parker: Revolutionizing the Eyewear Industry
Not Your Typical Eye Experience Going to the eye doctor is a daunting task that many undergo annually. Schedule an appointment, take time out of your busy work day to attend said appointment, try on chic frames to discover the astronomical price tag, settle for something cheaper and more basic,…
BHat Marketing 